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Mama na Mwana Care

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About Us

Tanzania's first and leading parenting media company, established under the Companies Act, 2002

About Mama na Mwana Care

Our Journey Since 2008

Mama na Mwana Care began as Tanzania's first parenting blog in November 2008. Registered as Mama na Mwana Care under the Business Names Registration Act in 2009, we later established Mama na Mwana Care Media Limited as a private company limited by shares under the Companies Act, 2002 of Tanzania.

We started with a simple mission: to ensure every pregnant woman in Tanzania has access to accurate, life-saving information about pregnancy, childbirth, and newborn care.

Today, we've grown into a multi-faceted organization combining media production, health education, tourism, real estate, and consultancy services - all united by our commitment to family wellbeing.

Our Journey Timeline

2008 — Beginnings

Started Tanzania's first parenting blog, focusing on pregnancy and newborn care.

2009 — Registration

Registered as a business and later established as Mama na Mwana Care Media Limited.

2018 — Mama K Seminar

Launched large-scale seminars that brought pregnant mothers together with health experts.

2020 — Digital Growth

Scaled WhatsApp groups and launched the Swahili pregnancy app "Mama Kijacho".

Today — Comprehensive Services

Combining media, health education, tourism and consultancy to support families across Tanzania with over 15 years of experience and thousands of families impacted.

Our Guiding Principles

Our Mission

To raise awareness among pregnant women about maternal and newborn health while providing innovative media solutions and sustainable business services.

Our Vision

A Tanzania where every pregnant woman is well-informed about pregnancy, childbirth, and newborn health. To be East Africa's leading media and family care company.

Our Values

Integrity, innovation, family-centric approach, community engagement, and sustainable practices guide all our work at Mama na Mwana Care.

The Maternal Health Challenge

Addressing Tanzania's persistent maternal mortality crisis

The Knowledge Gap That Costs Lives

Most pregnant women in Tanzania do not seek the recommended four antenatal care visits. Even among those who do, less than half receive crucial information about pregnancy complications or fetal development.

The core issue isn't lack of healthcare facilities, but a critical information gap. Women don't seek care because they don't understand its importance, leading to preventable maternal deaths.

Our Core Belief: An informed mother is as crucial to eliminating maternal mortality as trained medical professionals. Mothers are the center of maternal health - an informed mother makes life-saving decisions.

Our 5-Point Strategy

Comprehensive approach to maternal health education and empowerment

Awareness Raising

Mass media campaigns, community outreach, and digital content to educate about antenatal care importance

Consultation & Counseling

One-on-one and group counseling sessions for personalized maternal health guidance

Referral Systems

Building networks with healthcare facilities, gynecologists, and pediatricians

Group Formation

Creating supportive communities through WhatsApp groups and local meetups

Advocacy

Policy engagement and partnership building for systemic change in maternal healthcare

Areas of Intervention

Comprehensive focus areas for family wellbeing

Maternal Health

Pregnancy care, childbirth education, postnatal support, and complication awareness

Reproductive Health

Family planning, women's health education, and reproductive rights awareness

Child Development

Early childhood development, parenting skills, and youth empowerment programs

Funding Strategy

Sustainable approaches to support our mission

App Subscriptions

Registration fees from Mama Kijacho App users

Grants & Donations

Support from development partners and individual donors

Sponsorships

Corporate partnerships and program sponsorships

Commercial Services

Revenue from media, tourism, and consultancy services

Our Services

Comprehensive media, health, and business solutions

Maternal Health Education

Seminars, workshops, and digital platforms providing crucial pregnancy, childbirth, and newborn health information.

Media & Publishing

Publishers, printers, and distributors of newspapers, magazines, books, and digital content since 2008.

Broadcasting

Radio and television broadcasting services as station owners and media consultants.

Tourism & Travel

Tour operators, travel agencies, hotel bookings, and safari organizers with comprehensive guide services.

Real Estate

Estate development, agency, consultancy, and management services for residential and commercial properties.

Consultancy

Media, communication, tourism, and general business consultancy services tailored to client needs.

Our Programs

Impactful initiatives transforming lives across Tanzania

Mama K Seminar

Launched in 2018, this one-day seminar brings together pregnant mothers with health experts to share vital information.

Impact: 10+ successful seminars in Dar es Salaam

Topics include pregnancy complications, childbirth preparation, and newborn care essentials.

Mama na Mwana Vicoba

Savings and credit associations empowering women economically after benefiting from our health programs.

Members: 700 women across 16 savings groups

Including Dar One, Dar Two, Mikoani, Faraja, and Dar Plus groups.

Smart Kids Workshop

Supporting the teenagers who were newborns when we started - now needing life skills and guidance.

Focus: Self-esteem, communication, and future planning

Role modeling, tutoring, and recreational activities for pre-teens and teens.

Mama na Mwana Day

Annual family bonding event with sports, games, and productive discussions about child upbringing.

Goal: Strengthening family bonds through fun activities

Creating memorable experiences while discussing important parenting topics.

Our Digital Resources

Modern solutions for contemporary parenting challenges

Mama Kijacho App

Tanzania's first Swahili pregnancy app with week-to-week fetal development tracking and health information.

5,000+ Downloads | 4,300+ Subscribers

WhatsApp Support Groups

Modern communities where mothers share experiences across Tanzania and beyond.

2,000+ Active Members

Parenting Blog

Since 2008, Tanzania's first parenting blog with 500+ daily visitors and 4,700+ Instagram followers.

15+ Years of Content

Our Partners & Collaborators

Working together for greater impact across Tanzania

Our Leadership Team

Dedicated professionals driving our mission forward

JA

Jiang Tania Alipo

Founder & Director

Journalist and maternal health advocate with 15+ years experience in media and community development.

+255 744 644 225

AM

Albert Raphael Mapunda

Co-Founder & Director

Business strategist overseeing commercial operations and partnership development.

+255 754 123 456

AA

Alipo Alipo Mwakanyika

Director

Youth programs coordinator and digital platforms manager.

+255 787 654 321

Our Impact

Transforming lives and communities across Tanzania

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App Downloads
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WhatsApp Members
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Vicoba Members
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Seminars Conducted
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Years of Service

Success Stories

Hear from mothers and families we've supported

"The Mama K Seminar saved my pregnancy. I learned about warning signs I never knew about. Today, I have a healthy baby boy thanks to the information I received."
SM

Sarah M.

Dar es Salaam, Mama K Seminar Participant

"Through the Vicoba group, I started a small business selling homemade snacks. The savings and support from other mothers changed my family's life completely."
AK

Aisha K.

MNM Vicoba Dar Two Member

"The WhatsApp group became my village when I had no family nearby. The advice and support from other mothers got me through my first pregnancy."
NJ

Neema J.

WhatsApp Group Member since 2020

Stay Updated

Subscribe to our newsletter for parenting tips, event updates, and health information.

Contact Us

Get in touch for partnerships, services, or general inquiries

Contact Person

Jiang Tania Alipo (Founder & Director)

Email Addresses

mamanamwana@gmail.com

info@mamanamwanacare.co.tz

WhatsApp & Phone

+255 744 644 225

Registered Office

House No. 45, Samoyaz Street

Makumbusho, Dar es Salaam

P.O. Box 10492, Dar es Salaam, Tanzania

Business Hours

Monday - Friday: 8:00 AM - 5:00 PM EAT

Saturday: 9:00 AM - 1:00 PM EAT